Professional trend scouting
Anchored in the organisational chart as a new staff unit serving under the CFO, the topic of innovation takes on an important role in the company, both organisationally and strategically. The Innovation Hub itself is also based on clear processes with a defined mission: As an ear and eye to the world, it identifies trends in the various markets, technologies and customers and evaluates them together with experts from the entire company. Together with a constantly growing network of partners, the most promising projects are then implemented jointly by interdisciplinary teams.
The aim of the hub is to create long-term and sustainable added value for all current and future customers and society. This is achieved by creating new, customer-centric products and services, which in turn ensure profitable business models for long-term economic success. Ewald Franzoi elaborates: “Pfeifer wants innovation to be visible, tangible and consolidated within the company. As the first company in the timber industry operating its own innovation hub, we are establishing a platform for interdisciplinary exchange on the potential of wood as a raw material in the context of the climate crisis.”