02.10.2025
Pfeifer strengthens its presence on the UK market
As part of its international growth strategy, the Austrian Pfeifer Group is opening a sales office with warehouse facilities in the United Kingdom. The newly established Pfeifer Timber UK Ltd. will in future supply both existing customers and new target groups more quickly and efficiently – initially with high-quality sawn timber from its Finnish subsidiary brand Pölkky.
The new sales office is strategically located in the county of Lincolnshire in eastern England and expands the network of Pfeifer, the Central European market leader.
CEO Michael Pfeifer regards the sales office as an important step in further market development in the UK.
Pfeifer aims to initially supply the UK market with high-quality sawn timber from its Finnish subsidiary brand Pölkky.
High-quality products available from stock
The warehouse, which was recently put into operation, enables not only shorter delivery times but also improved price competitiveness and market penetration. The aim is to reach new customer groups with Nordic and Central European wood while at the same time increasing profitability. Alexander Kainer, CEO Pfeifer Timber GmbH emphasises:
Alexander Kainer, CEO of Pfeifer Timber GmbH since January 1, 2025, is pleased with the successful market development in the United Kingdom.
Customer proximity as key to market success
The UK sales team currently consists of two field sales representatives, with plans for further expansion. The project is being implemented through close collaboration between various departments of the Pfeifer Group and Pölkky – from IT and logistics to legal and controlling.
Phil Marshall is Area Sales Director of the new Pfeifer sales company in the United Kingdom.
About the Pfeifer Group
Pfeifer Holding GmbH was founded in Austria in 1948 and is now in the hands of the third generation of its owner family. Headquartered in the Austrian town of Imst in Tyrol, it employees 2,600 people at 13 sites in Austria, Germany, the Czech Republic and Finland. Around 5.4 million solid cubic metres of timber is cut every year in the Group’s fully integrated sawmills. This is then processed along the entire value chain into sawn and planed timber, concrete formwork panels, formwork beams, cross laminated timber, glue-laminated timber (glulam), glued solid wood panels, pallet blocks, briquettes, pellets and green electricity.