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Pfeifer in Motion

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Economic, logistical and raw materials challenges facing the timber industry
Timber industry begins 2025 strained yet hopeful of a new dawn

2024 proved tough for the sector due to the weak state of the economy, and the hard times look set to continue for companies into 2025.

“Although the general mood is a bit more upbeat than last year, we’re facing structural challenges that won’t be going away any time soon,” said Gerd Ebner, editor-in-chief of the journal Holzkurier, summing up the mood in the industry. Joining him on the virtual panel to discuss trends and developments were Michael Pfeifer (CEO of the Pfeifer Group), Leonhard Scherer (Head of Sales – Sawn Timber), Claus Greber (Head of Sales – Timber Construction) and Christof Bader (Head of Group Logistics). Everyone agreed that the economy appears to have bottomed out and a return to some form of stability is on the cards – yet the industry remains under heavy strain.